Romantics, Raw Mango’s 2021 Festive Collection, drew mainly from 18th century European textile history as well as historical references like Rococo paintings and Romantic literature. The campaign explores Romanticism as a mindset through a set of characters who embodies the bohemian spirit of a generation and their delirious departure from conventions celebrating freedom, idealism and friendship.

We named the collection and helped lay a creative and conceptual framework for the campaign and its photography, besides developing a campaign identity that tread the fine lines between the classical and the kitsch.

For the campaign and the promotional materials, spreading across social media graphics, look-book, and other collaterals, a restrained pairing of ornamental and modern typefaces with the heady neon lime colour—offset against dark and moody imagery—creates a language that reflects both the flamboyance and decadence of the world the campaign is set in.